Amazon’s TNF Will Feature Voice-Enabled Stats From Alexa, Fire TV


Amazon Prime’s Thursday Night Football Will Feature Voice-Enabled Team, Player Stats From Alexa, Fire TV

By

Tom Friend


Prime Video will enhance its debut NFL livestream Thursday night with real-time voice-activated game data from Fire TV and Alexa.

Fans watching the stream via Fire TV can gain access to live stats and analytics provided by Prime Video’s signature X-Ray tool for TNF. Viewers can simply say, “Alexa, open X-Ray,” and they will receive game information usually reserved for coaches and broadcasters such as a quarterback’s average time before passing or a receiver’s average separation yardage on pass patterns.

Viewers can also ask Alexa football-related questions during the broadcast without interrupting Fire TV’s game stream. If a fan asks, “Alexa, how many rushing yards do the Chiefs have today?” or “Alexa, who has the most tackles today?” or “Alexa, who leads the NFL in touchdowns?” the answers will be provided without any stoppage in the livestream. Another game day feature will allow fans to say, “Alexa, play Thursday Night Football” into their Fire TV or Echo Show device, which will drop them into the livestream when the game begins.

“We’re definitely putting a lot against our marketing, as well as the power of Amazon to build that awareness,” Jay Marine, Amazon Prime’s global head of sports, told SBJ’s Ben Fischer. “But you’ve also got the power of the NFL, and people are going to want watch that game, and we’re the only place to go. For some people who haven’t really adopted streaming yet, this will be a change, and we just have to see how that evolves.”

Marine continued: “Our job is to No 1.) Make sure people can’t miss it, and No. 2 making that experience as easy as possible. And that’s something we’ve been working on a long time.”

Amazon Prime Video’s debuts its Thursday Night Football on Sept. 15 when the Kansas City Chiefs play the Los Angeles Chargers. Overall, the company will carry 15 exclusive games, the first time ever that the NFL will exclusively stream games weekly over the course of a season.



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