Debunking Influencer Marketing Myths | The Drum

Influencer marketing has been a popular technique for gaining eyeballs on campaigns. But Natalie Carson, senior account manager at Coegi, questions whether it has passed its sell-by date. Influencer marketing – a nice-to-have tactic to boost brand recognition and favorability, but not impact your bottom line. Right? Coegi on the role of influencer marketing today […]

Meet 34 Retail-Technology Power Players Changing How Merchants Operate

Retailers know that shopping habits established during the pandemic are here to stay. Brands are expected to build out capabilities or partner with vendors to fill in the gaps. Insider’s inaugural retail-tech power players list gives the nod to innovative industry leaders. The pandemic wasn’t easy for retailers to navigate. But ultimately, investing in e-commerce […]

Why I’m Bullish on These 4 Stocks That Are Down Big

Today’s video focuses on why Shopify (SHOP 0.54%), Meta Platforms (META -0.76%), Qualcomm (QCOM -3.30%), and Roku (ROKU 2.15%) could provide excellent returns for long-term investors regardless of the short-term bearish noise these companies are experiencing due to numerous macroeconomic events. Check out the short video below to learn more. *Stock prices used were the closing prices of […]

Loomis Sayles Celebrates the 10-Year Anniversary of Growth Equity Strategies Team’s Long/Short Growth Equity Strategy

More than 16 Years of Growth Equity Investing, One Differentiated Approach BOSTON, July 01, 2022–(BUSINESS WIRE)–Loomis, Sayles & Company: 77.6 136 1 BILLION IN ASSETS UNDERMANAGEMENT COMBINED YEARS OF INVESTMENTEXPERIENCE INVESTMENT PHILOSOPHY GES Team GES Team Supported by a seven-step researchframework As of 3/31/22 As of 3/31/22 Loomis, Sayles & Company, an affiliate of Natixis […]

Should Shopify And Amazon Be Worried About Pinterest’s New CEO?

Getty Images Key Takeaways Pinterest brought in a new CEO, Bill Ready, who has an impressive background in e-commerce and payments processing at the likes of PayPal and Google It’s expected that this appointment will mean Pinterest making some waves in the e-commerce market, to monetize its 400 million+ monthly users Existing online retailers like […]

The Magnolia Park and SHOPX Sell Out ReserveX E-Commerce NFT Pass in Less than 24 Hours

The first-of-its-kind retail pass uses NFT technology to help the company generate over $100,000 of revenue without moving any product Miami, Florida–(Newsfile Corp. – June 29, 2022) – SHOPX, a Web3 company that gives businesses the power to create branded e-commerce NFTs (eNFTs) to drive sales and customer engagement, in partnership with the Mag Park […]

NavicoSoft Mounts An Active Role to Unfold the Digital Mark and Win more Business in Pakistan

NavicoSoft offers a wide range of services under one roof to help startups, SMEs & corporations realize and propel their digital transformation in Pakistan. (ProNewsReport Editorial):- Lahore, Punjab Jun 28, 2022 (Issuewire.com) – The rampant growth of the digital age has altered the business arena and consumer demeanors throughout the world. Pakistan, one of the big players […]

Aspire Unveils Reverse Creator Marketplace As Firm Announces More than $100M Paid Out to Creators Since 2020

Leading influencer marketing platform for e-commerce brands has already paid out more than $100M to date since 2020, more than any other platform Aspire’s “reverse” marketplace is free to join and the first of its kind where creators choose which brands they want to work with and apply directly for campaigns Ecommerce brands save time […]

How Has Digital Marketing Affected Consumer Behavior 2022?

How Has Digital Marketing Affected Consumer Behavior? Digital marketing has undoubtedly pushed marketers all around the world to change the way they approach marketing. Not only that, but the evolution of marketing tools has affected how consumers behave and make decisions. Digital marketing is the area of marketing that promotes goods and services using the […]