Hopworks Urban Brewery – Marketing Manager – Brewbound.com Craft Beer Job Listing


MARKETING MANAGER

The Brand Marketing Manager plays a key “hands-on” role in strengthening HUB’s brand and growing the business. This position calls for a “marketing generalist” who is ready to step into a leadership role. The ideal candidate is a collaborative and innovative team player with both hospitality and craft brew industry experience – and who believes in HUB’s culture and brand. 

Position Summary 

Reporting to the Owner/CEO, the Hopworks Marketing Manager provides strategic and innovative leadership for Hopworks Urban Brewery’s marketing program. This position is responsible for setting and achieving marketing goals that support the annual sales plan for Brewery & Pubs and align with HUB’s B Corp standards. To be successful in this position, you will collaborate with the CEO, Director of Sales, and Director of Pubs to create a strategic marketing plan that grows brand awareness and builds demand that ultimately drives sales and financial profitability. You are a collaborative, hands-on leader with a positive attitude and entrepreneurial mindset who embraces HUB’s mission and culture. You will define and strengthen the role of marketing for the brand both assertively and mindfully. As an enthusiastic team player, you will also establish strong working relationships with other company leaders to promote Hopworks’ culture and industry-leading position as a B-Corp and Salmon-Safe organization. 

Responsibilities 

Brand Marketing 

  • Work with Hopworks owners and Sales Director to create and manage a brand marketing plan and budget that aligns with sales goals. 
  • Lead brand architecture and strategic positioning, leveraging local and regional market data, customer research and traditional brand marketing philosophy. 
  • Work with the HUB leadership team to develop new and updated packaging and brand designs. 
  • Work with the HUB leadership team to help drive the financial, social, and environmental plan to ensure success and alignment with B Corp standards. 
  • Lead and manage all brand communication ensuring messaging is on-brand, consistent, up-to-date, and widely accessible across all marketing platforms and messaging channels. 
  • Develop and oversee the brand advertising plan and trade marketing calendar. 
  • Manage PR using external partners, and supervise agencies, freelancers and other vendors in development and execution of all campaigns. 
  • Establish and maintain relationships with industry influencers and key community and strategic partners; manage HUB sponsorship and partnership relations to ensure alignment with marketing budget/plan. 
  • Manage the merchandise program, ensuring merchandise is consistent with brand identity and market trends; and overseeing inventory, fulfillment, point-of-sale system updates, and promotion. 
  • Manage creation of collateral and digital assets ensuring they are readily available to promote entire portfolio both internally and externally. 
  • Provide marketing support to Human Resources for recruiting and team member engagement. 
  • Promote the HUB brand when visiting bars, restaurants and stores that sell beer. 

Pubs Marketing 

  • Collaborate with the Pub team to create menu assets, in-store signage, event promotions, and marketing strategies that help increase pub sales. 
  • Oversee development, planning and scheduling of Pub promotions and on-premise events. 

Brewery Marketing 

  • Work with the Sales team to develop new sales programs, develop pricing strategies, advise on consumer and trade approaches, as well as collect valuable insights on emerging trends. 
  • Partner with the sales team to establish strong relationships within the distributor and retail environments and create outstanding marketing materials and programs. 
  • Create trade marketing presentations for wholesalers and retailers. 

Supervisory Responsibility 

  • Directly supervise 0 to 2 marketing team members and/or agency and freelance resources. 

Required Qualifications 

  • 5+ years marketing experience (with 2+ years management level) related to restaurant and/or retail industry; craft beer industry experience highly preferred. 
  • Proven ability to think strategically about brand architecture, consumer, and trade positioning, and identifying future trends and opportunities. 
  • Basic understanding of financial management and marketing budgets. 
  • Strong leadership and management skills; able to effectively influence and motivate others. 
  • Approachable, mature, and professional demeanor. 
  • Excellent verbal and written communication skills. 
  • Proficient computer skills including Adobe Creative Suite, Google Suite, MS Office, web research, and other media/design platforms. 
  • Working understanding of general digital and print design principles, printing and production methods, and software tools used in marketing. 
  • Experience with website and social media platform use, management, and analytics (Squarespace, Shopify, Facebook, Twitter, Instagram, Snapchat, Pinterest, and email marketing applications (Klaviyo)). 
  • Intermediate graphic design skills. 
  • College degree or equivalent job experience in Marketing, Communications, or a related field. 

Highly Desired Qualifications 

  • Project management experience with the creation of a beer, beverage, or other consumer good product from idea stage through launch into the market. 
  • Keen knowledge of beer and the beer industry. 
  • Experience with DSLR/mirrorless photography taking both action and product photos 
  • Ability to create video content for social media platforms 
  • Experience with and passion for the B-Corp philosophy to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability.

BENEFITS & PERKS

  • Paid Time Off is earned from Day 1.
  • Health and Wellness Discount Plan available from Day 1.
  • Health Insurance options after 60 days.
  • 401k Plan.
  • 50% Discounts on HUB food, beer and merchandise!
  • Discounts with community partners – Patagonia, Next Adventure, TREW, and more!
  • Free Hopworks t-shirts and hat for your work uniform.

WHO WE ARE

Hopworks is a B Corp dedicated to using beer as a force for good. Our brew sites are Salmon-Safe Certified, and we source Salmon-Safe hops and malt whenever possible. Our skilled, thoughtful team creates exceptional beer and food with a commitment to sustainable business practices that protect our planet and support our community. The HUB family is staying safe and staying strong with a friendly team, effective safety protocols, fresh and innovative brews & menu items, and the support of our communities. We strive to provide our team a great place to work and grow and to provide our consumers and guests great tasting beer and food.

BE YOURSELF AND GROW WITH US

Hopworks Urban Brewery values a diverse, dependable, safety-conscious team who are passionate about using beer as a force for good. We are proud to be an equal opportunity employer, so come as you are. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual-orientation, national origin, disability, protected veteran’s status, or any other trait or status that has nothing to do with someone’s ability to do the job. We are committed to creating a welcoming and inclusive workplace that includes team members with diverse backgrounds, thoughts, and experiences. We believe that enables us to learn and grow and spread our values through incredible beer and food.

CHEERS!

 



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Post Author: Adam Jacob

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