When you are running an e-commerce site, proper online safety protocols are essential. There are several security vulnerabilities that can target an ecommerce store which could be detrimental to both customers and the business. Prioritize the safety of your shoppers on your e-commerce site by implementing some of these security steps.
Always Use A Payment Provider
One of the first ways to protect yourself and your customers is to use a payment provider that stores credit card details so that you don’t have to. Remove the responsibility of storing people’s information and go with a trusted provider such as Stripe to keep track of information and manage it for you. This is particularly important if you are a startup or small company that doesn’t yet have the resources for high-quality security systems.
Create Best Practices for Data Security
Make sure that you are valuing data privacy above all else. Come up with standard best practices to ensure that all of your customers’ data is secure on your site, and be transparent with your policies. This is not only to protect your customers but also to protect you and your business.
Enable Multi-Factor Authentication
Install security measures such as multi-factor authentication for returning customers. Ensure that customers are registering with a phone number or email address so that their identity can be confirmed before any purchases are authenticated. This also helps you track user activity and buying trends, which can be helpful for future marketing campaigns.
Install Fraud and Virus Protection Software
Make use of reliable virus protection and anti-fraud software, especially when you are dealing with payments and other people’s data. Make sure you are doing everything you can at every step to protect your customers and optimize the safety of every single transaction. One data breach can be enough to tarnish the reputation of any company and can be a costly mistake after you compensate and reimburse customers. Hackers are improving all the time and you need to keep up to date with your cyber security to protect your business. Fraud prevention tools are important to protect both you and your customers, so it is a worthwhile investment for any company, particularly ecommerce sites.
Implement an SSL Certificate
Another security step companies can take to protect against hackers is to install a Secure Sockets Layer (SSL) certificate. This is designed to encrypt data as it is transferred between customer browsers and the payment processing site to prevent it from being intercepted or stolen. This can be especially helpful if you are using third-party software to process payments, such as Shopify Pay. An SSL stops hackers from being able to steal any data such as payment details and contact information while the user is making a purchase.
Educate Your Customers on Cyber Security
Even if you have taken the time to learn how to protect yourself and your customers online, it is vital to understand that your customers may not be as tech-savvy as you. Provide customers with resources on how to protect themselves online through emails and tips on your website, and give them reminders to change passwords every now and again as well as backing up data and to only install authorized software. You can include information leaflets or PDF files on how to keep their information safe too if you like.
Keep Your Site Up To Date
E-commerce stores should take several precautions to keep customers safe. This includes safety precautions as a business such as secure backups of data and strong security to protect against hacking. Implement a variety of secure backups, such as cloud storage and physical copies. Make sure to keep your website up to date and stay on track with all of the latest security software. It is hard for businesses to recover from a successful data breach, so stay safety conscious and make your customers feel safe at all times, particularly if you are a small business.
Invest In A Good Quality Hosting Provider
The hosting provider you use is vital to a secure website. The safety of any ecommerce site is directly impacted by the hosting provider they are using. Invest properly in safety and security precautions and stay away from cheap shared hosting providers. A bigger and more established hosting provider may cost more but will save you money in the long run as they upgrade as your business grows and are on hand for the quick repair of any technical issues your site may face. These providers are often significantly more efficient and proactive when it comes to security threats, so do your research and find a reliable hosting platform for your e-commerce business. This will also mean that your website runs faster and smoother, and therefore looks more reliable through the eyes of customers, as well as protecting them from any potential data breaches.