Recharge has introduced an API [application programming interface] version of its subscription service solution for retailers, allowing them to expand the capabilities of its products such as RechargeSMS, enhanced analytics, e-commerce platform integrations, improved caching and customizable subscriber portal.
The solution, which initially began on Shopify in 2014, supports over 15,000 merchants, helping them launch and scale subscription offerings. Recharge API allows retailers to quickly enable subscriptions, increase lifetime value, reduce customer churn and measure business performance. The platform-independent API is a direct response to merchant requests.
Recharge initially started as a solution for Shopify merchants in 2014, helping e-commerce merchants of all sizes launch and scale subscription offerings.
The company has raised $277 million to date from Summit Partners, ICONIQ Growth, and Bain Capital Ventures, giving Recharge a $2.1 billion valuation. Revenue grew over 140% in 2021 from 2019-2020, said Oisin O’Connor, Recharge co-founder and CEO, adding that there are no plans for an initial public offering at this time.
Recharge powers subscriptions for fast-growing brands such as Harry’s, Bite, Bokksu, Billie, LOLA, The Sill, and Native. The company has processed more than $8.5 billion in transactions to date.
In June, Recharge became a BigCommerce preferred partner, allowing BigCommerce merchants to launch subscriptions with a simple click. The expanded API empowers merchants to implement and fully customize subscriptions on any e-commerce platform.
Recharge offers two plans, a standard program with no monthly fees, which charges 1% plus 10 cents per transaction, and pro, which costs $300 per month, 1% of sales plus 19 center per transaction.
“There are over 10,000 developers across thousands of active stores using the Recharge API and more than 40 commerce applications that offer no-code integrations to thousands of merchants through our API and a limitless webhook infrastructure,” which allows an app to provide other applications with real-time information, O’Connor said. “Every month, these stores send over 300 million requests to the Recharge API and with no signs of slowing down.
“We’re constantly amazed by these developers who have used our infrastructure to build new applications, custom designs, and unique workflows enabling truly differentiated stores,” O’Connor said, adding, that Recharge has been strengthening the foundations of its API to deliver a more intuitive, powerful, and efficient development experience. “This iteration implements new tools such as extended responses, versioning, flexible rate limiting, and enables innovations that push your interactions with Recharge to the next level.”
The new API version of Recharge is independent of the e-commerce platforms powering retailers’ stores. It providing the flexibility to work independently of a single e-commerce platform, and the scalability to support merchants of any size, O’Connor said, noting, “To further streamline the developer experience, we’ve carefully integrated accepted global standards such as the OpenAPI framework and ISO formatting into this new version.”
To support the new API version of Recharge, as well as future versions, the company has aggregated all the key developer resources into a single developer hub, which is available on the Recharge website. The hub includes access to all documents, updates, uptime, and more.
Along with the developer hub, Recharge is launching redesigned reference docs for API and webhooks. Together with improved content, developers can experience modernized user interface, ungated access, faster search and the popular, dark mode.